Marketing Workshop A:
Create the Perfect Marketing Strategy for Your Business
You will embark on a guided trek to discover the marketing strategy which will become your foundation for future marketing campaigns. Improving the accuracy of your decisions and effectiveness of the activities those campaigns require.
Who can attend:
Owners, managers and directors of both start-ups and established organizations will find our sessions insightful and valuable.
Learn how to:
- Bind your purpose and passion with strategy
- Define your brand personality
- Ensure your success, research your market
- Identify ideal target client/consumer
- Balance a strong value proposition
- Form your core message of differentiation
- Create your Marketing Funnel/Hourglass
- Using Strategy Matrix to structure decision making
Marketing Workshop B:
Building a Referral Machine – Harnessing Positive Word of Mouth
Profitable businesses and operations rely on positive word of mouth. Unfortunately, far too many businesses fail to realize that negative word of mouth also impacts their business, usually with more frequency than the positive.
Seeking referrals takes W.O.M. a step further; actively seducing your happy clients and customers to generate more business on your behalf. This workshop enables you to build a referral machine to harness word of mouth and make it work for you.
Who can attend:
Owners, managers and directors of both start-ups and established organizations will find our sessions insightful and valuable.
Learn how to:
- Create the ultimate referable experience
- Embrace an all-staff referral mindset
- Engage staff and encourage their complete participation
- Identify your best referral suspects
- Educate and trigger your brilliant referral sources
- Assemble creative referral campaigns
- Build your Referral Network Machine
- Review and refresh your referral generation efforts
