Audience Response Technology
Preferences is a licensed user of Turning Point audience response systems and integrates the use of this technology in focus groups, strategic planning, and roundtable discussions. This technology adds efficient quantitative measurement to these sessions. Preferences also offers virtual focus groups using Turning Point remote access technology. If you are interested in conducting these sessions using audience response technology yourself, we also rent the equipment and provide training in its effective implementation, see Rental Quote.
Why use Audience Response technology?
This technology is incredibly engaging and allows you to quickly collect quantitative data from participants, something that is frequently overlooked by other facilitators. We can cross-tabulate data live and display results right in front of your participants’ eyes. Having informed participants is critical to effective discussions and this technology quickly allow participants to understand the demographics and perspective of the other respondents. The responses can be anonymous to allow for collection of opinions in sensitive topics, but can also be tracked for data management purposes.
