The most effective focus groups occur when participants are free to engage in discourse. Too often focus groups place participants in a narrowly defined environment, jeopardizing the integrity of data collected. Our collection methodologies ensure our participants are informed and engaged. Preferences’ use of audience response technology in our focus groups ensures the quantitative measurables are also collected.
Why use focus groups?
Focus groups are an effective way to test products, procedures, policies and crowd source ideas from the public. Focus groups are integral to strategic planning, market research, community planning, business planning, as well as market feasibility studies. Depending on the nature of your study, Preferences will assist you in attracting the right audience for your focus groups.